Baidu targets false ads

Internet giant is tackling illegal, misleading search results on its site

Chinese internet search giant Baidu Inc has ramped up efforts to remove false advertisements and misleading information from its search results, after it was criticized for influencing users' choices by letting through fake medical advertisements two years ago.

Last year, Baidu rejected 2.13 billion harmful advertisements, and blocked a total of 460,000 keywords, among which nearly 230,000 have been blacklisted for medical malpractice, accounting for 50 percent of the total.