Yoho! raises $10m to integrate online, offline channels

Yoho!, which is one of the largest streetwear fashion group in the Chinese mainland, announced its E series financing on Friday, with the Nanjing, Jiangsu province-headquartered group looking to combine its online and offline distribution channels, and explore other business models.

The financing, amounting to over $10 million, is being lead by global venture capital fund C Ventures. The financier has previously backed a number of fashion-related companies, such as British luxury chat and commerce service platform Threads, global fashion search engine Tagwalk, and custom watch label Undone.

Adrian Cheng, co-founder of C Ventures, is also the founder and chairman of art mall brand K11. Yoho! will come to a partnership with K11, said Liang Chao, founder and CEO of Yoho! Group. The collaboration could see Yoho! setting up physical stores in K11 malls, or overseeing the layout for some K11 department stores.