Nike store to target younger consumers

Sportswear giant Nike Inc's newly opened first global flagship store in Shanghai aims to attract digital-savvy younger Chinese consumers with its digital integration, innovations and personalized services.

The cross-category store, located at Nanjing East Road in downtown Shanghai, dubbed the "House of Innovation", is a four-story, 3,822-square-meter store.

The next flagship store on such a scale will open in November on 5th Avenue in New York.