Brazil coffee seeks splash at Shanghai import expo

SAO PAULO - Brazil's coffee sector is looking to capture a greater share of the Chinese market by making a splash at China's upcoming import expo.

At least 12 Brazilian coffee producers are preparing to feature their gourmet lines at the first-ever China International Import Expo to be held Nov 5-10 in Shanghai.

As the expo's guest of honor, Brazil believes it has a unique opportunity to transform that exposure into higher sales.