Tujia.com is ramping up its overseas play

Tujia.com, a Chinese online platform for booking shared accommodation, has ramped up efforts to expand its presence in overseas markets.

Tujia data showed bookings for outbound travel by Chinese users grew more than tenfold year-on-year in the first half.

Cambodia, Indonesia, Thailand and South Korea have seen rapid growth in the number of Chinese tourists. Besides, European countries are favored by Chinese travelers, with the farthest tourist destination in the region being Iceland.