Tmall helps Maybelline New York lipstick make a big splash

The newly released Maybelline New York lipstick sold over 30,000 pieces in China on the day of its launch, the company said in Shanghai.

Maybelline New York, one of the largest American makeup brands and a subsidiary of L'Oreal, worked with Tmall, a brand of the Alibaba Group, for the launch.

According to Miao Leiqin, the market manager of Maybelline New York, the overall sales are expected to surpass last year's lipstick launch by Maybelline New York.