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UK brand Dunhill wins trademark case

By Bo Leung in London | China Daily | Updated: 2018-10-12 07:48

A court in China has awarded British luxury brand Alfred Dunhill 10 million yuan ($1.44 million) after Chinese brand Danhuoli was found guilty of trademark infringement and unfair competition.

The ruling in Guangdong province of the Foshan Intermediate People's Court has been described as a "major victory" for the global brand protection efforts of Alfred Dunhill's parent company, Richemont.

"The judge also deemed that the individual responsible for the company was personally liable for the infringement," the 125-year-old London-based brand said in a statement. It also noted the decision strengthens China's growing reputation for intellectual property protection.

UK brand Dunhill wins trademark case

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