Dongfeng Motor reaps reform rewards with big global strides

State-owned carmaker Dongfeng Motor Corp has reaped the rewards of China's reform and opening-up strategy with its steady growth in the last 40 years and rapid strides in overseas markets.

Since its inception in a mountainous village in Shiyan county of Wuhan, Hubei province in 1969, the company has become one of the largest automobile manufacturers in the country with production lines spanning from passenger cars, military off-road vehicles to trucks.

"Dongfeng started in the mountains, but the 'mountains' have not blocked its vision for reform and development," said Zhu Yanfeng, president of Dongfeng. "Reform is not the goal but the tool to vitalize the company for further growth and increase its core competitiveness edge."