E-commerce enterprises pledge to prioritize honesty

Ten popular e-commerce enterprises pledged on Wednesday to join an all-out effort to combat counterfeits and shoddy goods on their platforms, making trustworthiness the priority in their businesses to effectively safeguard consumers' interests.

The enterprises, including e-commerce giants Alibaba and JD, said they would neither mislead consumers by false advertisements and product introductions, nor lure, cheat or threaten consumers to change their feedback after online purchases.

They also said they would not release consumers' private information or use it illegally.