China continues its ascent in international brand rankings
By Wang Mingjie in London | China Daily | Updated: 2018-10-10 08:03
China has maintained its spot as the world's second-most valuable national brand, with its worth rising 25 percent year-on-year to $12.8 trillion, second only to the United States, at $25.9 trillion, according to a report.
The Nation Brands 2018 report released by London-based consultancy Brand Finance revealed China continues to perform well despite prospects of a protracted trade dispute with the US, highlighting the robustness of the Chinese economy.
David Haigh, Brand Finance CEO, said the rising value of China's nation brand was a consequence of its global leadership, pro-business outlook and determination for the country to create brands rather than just products.
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