Tencent on the team to promote youth programs
By China Daily | China Daily | Updated: 2018-10-09 07:39
The National Basketball Association and Tencent Holdings Limited, the exclusive official digital partner of the NBA in China, on Monday announced they will collaborate to promote the Jr. NBA and youth basketball participation in China.
The announcement builds on NBA China's existing partnership with Tencent - the league's largest international partnership - which allows Tencent to stream the entire season of live games and content on its platforms.
Throughout the year, Tencent will promote the Jr. NBA, the league's global youth program, through WeSee and Qzone.
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