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TV giant eyes larger slice of US market

By Lia Zhu in San Francisco | China Daily | Updated: 2018-10-09 07:36

Chinese electronics giant TCL Corp aims to become one of the top three best-selling TV brands in the United States by 2020, mainly by strengthening its partnerships.

The TCL name - which stands for "the creative life" - has a history of more than 35 years in China. But, it remains relatively new to consumers in North America, where it launched just five years ago.

Eyeing the high-end market, the company introduced its new 6-Series for 2018, based on 2017's P6-Series, as a high-performance package in partnership with Dolby and Roku.

TV giant eyes larger slice of US market

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