JollyChic brightens China-Middle East online Silk Road

RIYADH - "I buy things on JollyChic many times, because prices are cheap, quality good and (home) delivery fast," said Lima Khalid, 25, a Saudi Arabian female employee at a local company.

JollyChic is not a Saudi Arabian online shopping site; rather, it is an online retailer operated by a Chinese e-commerce company named Jolly Information Technology Co Ltd based in China's eastern city of Hangzhou, Zhejiang province.

JollyChic is so popular that it has become the top e-commerce company in the Middle East, including Saudi Arabia, with more than 35 million registered users by the end of 2017.