Philadelphia's young stars court China

NBA franchise pins hopes of global popularity on talented core players

With a young trio of stars heralding a new dawn, the Philadelphia 76ers is committed to boosting its popularity in China as the NBA franchise aspires to expand its global presence.

For most Chinese fans born around the new millennium, the Sixers have not been a force to be reckoned with in the league since Allen Iverson's David-vs-Goliath battle against the mighty Los Angeles Lakers back in 2001.