ENTERTAINMENT INDUSTRY BOOMING AS TECH-SAVVY YOUTHS PAY TO PLAY
By Ouyang Shijia | China Daily | Updated: 2018-10-06 07:04
Increased wealth and education, access to internet services, shape new generation's desire for games, animation, drama, films
As the purchasing power of the tech-savvy younger generation grows, a whole new business has emerged surrounding intellectual property rights related to online literature, TV dramas, films, digital games and comics. And that business is gaining momentum all across China.
The pan-entertainment industry has become a key driving force of the nation's economic growth. In 2017, it generated more than 480 billion yuan ($70 billion) in economic output, with an increase of more than 15 percent year-on-year, according to a recent report released by database company Gamma Data Corp.
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