Innovation enhances food sales

Consumption gets a big boost from changing consumer preferences

Though binge eating is synonymous with the National Day holidays, the growing consumer preference for novelties has prompted a debate on whether China is seeing a consumption upgrade or downgrade.

"We just had sweeter-than-normal Hami melons from Xinjiang, organic vegetables from Shandong, and tropical fruit from Guangxi," said Huang Xinyi, a 27-year old who joined her family reunion in Anhui about their brunch menus.