Imported goods set to hog the Nov 11 limelight

Consumers stand to benefit from more imported goods during this year's Nov 11 shopping gala as merchants across the globe try to ride the import boom fueled by the China International Import Expo.

At least 500 additional new foreign products will be available to Chinese bargain hunters who are preparing for the upcoming discount extravaganza, according to Tmall Global, the dedicated cross-border e-commerce arm of Alibaba Group Holding Ltd.

The company aims to develop around 30 small and medium-sized overseas brands through content marketing endeavors and help them achieve $10 million daily sales during the 24-hour shopping festival, said Liu Peng, Tmall Global's general manager overseeing imports and exports.