Online sticker makers eye off-screen opportunities

XIAMEN - Online stickers are not only a quintessential part of everyday life in China, but also a profitable business.

Lin Dongdong, CEO of Xiamen-based sticker developer Starmoly, often dreams of creating animated characters as famous as those made by Walt Disney. And it might just happen.

Rumi the panda, Moer the raccoon, and an egg named Waang are among the animated stickers created by Lin's company that have become online celebrities across China.