High-end fashion outlets prove a draw for bargain hunters

With a growing number of Chinese consumers pursuing luxury lifestyles and looking for reasonably priced high-end international brands, outlets are excelling amid fierce competition in the retail industry.

Outlets selling brand-name products combined with frequent discounts are meeting demand of Chinese consumers from different age groups. Besides, catering and entertainment options, such as child-friendly activities, are helping to extend the amount of time consumers spend in stores.

Similar to Western countries, most outlets in China are located in the suburbs, usually an hour from the downtown areas, and many are close to tourist attractions.