Noodle maker's revamp is a recipe for success

Going back to the drawing board helped a failing producer avoid bankruptcy. Dara Wang reports from Hong Kong.

Jiangxi Wufeng Food, a small rice-noodle mill in Huichang, Jiangxi province, has achieved near legendary status in Hong Kong after nearly crashing and burning in the late 1980s.

Today, about 150 bowls of the company's noodles are sold every minute at two of the biggest rice-noodle chain restaurants in Hong Kong - Tam Chai Yunnan Noodles and Tam-Jai SamGor Mixian.