YOUNG BUYERS CUDDLE UP TO DESIGNER TOYS

Limited editions in hot demand as craze takes off on mainland

At 5 am on Sept 7, Kong Xiaoyu, together with hundreds of other young people, formed a long line that snaked from the street to an underground exhibition hall - four hours before the Beijing Toy Show was due to open.

When she finally entered the exhibition, the 22-year-old raced to buy designer toys. More than 300 designers from China, Japan, South Korea, the United States and Europe exhibited customized offerings for an increasing group of adult enthusiasts in China.