Critical illness insurance purchases continue to increase

With increased incidence of critical illness associated with factors such as environmental pollution and stress at work, those purchasing critical illness insurance in China accounted for 9.1 percent of total insurance customers in 2017, rising for seven consecutive years from 3.7 percent in 2010, according to a recent report.

Amid growing awareness of the importance of critical illness insurance, the average critical illness insurance premium in China rose by 181 percent from 2010 to 2017, according to a report on China's insurance consumers jointly issued by China Pacific Insurance Co and professional services company PwC, also known as PricewaterhouseCoopers.

The report was based on an analysis of data from 619 million customers who had been served by CPIC as of the end of 2017.