Pastry-makers develop a taste for innovation

Daoxiangcun seeks to popularize Chinese snacks among youth

Traditional Chinese pastry-maker Daoxiangcun is innovating its recipes and enhancing its packaging to popularize its 245-year-old culinary heritage among the country's young consumers.

Beijing-based Daoxiangcun's move is part of broader efforts to refurbish the image of traditional Chinese snacks amid a growing fetish for Western desserts.