Italian wine exporters see potential in changing tastes

Italian wine exporters see potential in China as tastes and demand diversify, and they expect to target 230 million consumers to further expand growing sales, according to industry experts.

Although French exports dominate the Chinese market, wine from other Old World countries such as Italy is catching up.

"For Italian wines, China is a country with great potential. After decades of effort, Italian wine exports to China have began to pick up momentum," said Amedeo Scarpa, manager and trade commissioner of the Italian Trade commission, part of the Italian Trade Agency.