Yili lends helping hand to deserving with targeted assistance program

Yili Group, the leading Chinese dairy company based in the Inner Mongolian capital of Hohhot, kickstarted its latest poverty-relief campaign in Meigu county, Sichuan province, recently, by donating dairy products to local schools.

About 456,000 cartons of milk were handed out to rural students during the campaign's launch ceremony, held on Sept 5.

The event was witnessed by representatives from national and local charities, as well as government officials.