Online-offline integration shaping retail industry development

With e-commerce giants and physical stores joining forces to expand online and offline integration, the concept of unbounded retail is shaping the future of the industry's development.

Zhao Ping, director of the international trade research department under the aegis of the Academy of China Council for the Promotion of International Trade, said that such integration is promoting the prosperous development of the retail industry. In addition, using big data, it is also boosting innovation in the manufacturing industry.

The cooperation between JD and Qumei Home Furnishings Group Co Ltd serves as a good example. In the JD-QM smart home experience center, consumers are offered the best shopping experiences powered by e-commerce technology.