New e-book readers for students in the pipeline

iReader Technology Co Ltd, which makes e-book readers like Amazon's Kindle, announced last month it will launch new digital reading products for students.

The move follows a nationwide wave of reading, and will focus on non-academic content like fiction (classic literature, fairy tales and science fiction) and non-fiction.

Compared with booming adult digital reading content, products targeting teenagers are relatively new. The market is promising but challenges abound, experts said.