Chinese SMEs' rise gives Nielsen edge

The Nielsen Company, a provider of consumer insights, is certain China's small and medium enterprises or SMEs will drive the country's economic growth in coming years, the company's top executive said.

"The business growth from local customers, especially those small and medium enterprises, has been very fast in the past two years," said Patrick Dodd, president of Nielsen Global Markets Group.

"And the huge potential in this sector will help us (at Nielsen) to maintain a double-digit growth in China in the coming years."