Honor smartphone brand targets younger customers

Honor, one of Huawei Technologies Co Ltd's twin signature smartphone brands, is looking to develop more high-tech products at affordable prices to lure more young consumers.

The brand aims to create products that offer fashionable technology and design to attract more younger consumers worldwide, said Zhao Ming, president of Honor, on Wednesday.

"It is the current trend that consumers are willing to pay out for superior products. That's why we insist on bolstering our technologies while controlling the price," he said.