China's top marble tiles brand GANI unveils its global branding strategy

The first DACHINA Dialogue was held by DACHINA Interchange Management GmbH, Brand Academy-Hochschule for Design and Communication and China Central Television on Wednesday in Hamburg, Germany, attracting guests such as Shi Mingde, China's ambassador to Germany, and Carsten Brosda, head of the Hamburg authority for culture and media and global brands including GANI, Alibaba, Volkswagen and Molyneux Mont Blanc.

The event invited Chinese and German representative international brands aiming to share multinational brands' experience and future thinking during cross-culture global communication. GANI, as a representative of Chinese traditional manufacturing, attracted discussion with its reinvention of "Chinese ceramics".

Innovation of products and technologies