Fonterra to triple dairy product sales in China

New Zealand's Fonterra, the world's biggest dairy exporter, is planning to triple its consumer brand Anchor's sales in China, including ultra-high temperature and pasteurized milk, to further consolidate its market position, a top company official said.

The company launched the strategic cooperation between the two countries on Aug 29 at the Sino-New Zealand Animal Husbandry Green Development Forum held in Beijing.

"We plan on carrying out a number of activities to promote exchanges between government and industry experts and companies in China and New Zealand, and contribute to the revitalization of China's dairy industry," said Hans Berghorst, vice-president of China farms and manufacturing at Fonterra.