Lego Group sees big prospects in China

Toymaker The Lego Group said it plans to accelerate its expansion in China, building on the strong foundation of double-digit revenue growth in the first half of the year.

Niels B Christiansen, CEO of Lego, said on Monday that the company will open two flagship stores in China in the next few months. One will open in downtown Shanghai in September, and the second will be launched in Beijing in early 2019.

The new outlets follow Lego's first mainland flagship store opening in Shanghai Disney Resort in 2016.