Hisense strategies win over shoppers

Consumer electronics maker Hisense Co Ltd has become a household name in South Africa, with its products winning over the market thanks to strong branding and localization strategies during the past more than 20 years.

As early as 1993, Hisense started to explore the South African market, where the company took its first step overseas.

Before going global, the Qingdao, Shandong province-based company carried out extensive research, which revealed South Africa had great market potential with strong consumption capacity and brisk demand.