Haier benefiting from localization

Haier Group, the country's largest home appliances manufacturer, said it will continue to develop its brand overseas, guide international standards and capture high-end markets, when faced with rising trade and investment protectionism.

Despite a complicated external environment, the company's revenue from overseas markets in 2018 is expected to increase 30 percent year-on-year, which will account for 40 percent of Haier's total revenue, according to the home appliance giant.

Haier said it hasn't been affected by the trade dispute between the United States and China, as the company didn't enter the overseas market as an original equipment manufacturer supplier, but has insisted on creating its own brand and promoting localization.