Shanghai looks to tap growing winter sports potential

Shanghai is expected to host a world-class indoor skiing and entertainment facility by 2022 to ride the country's newfound enthusiasm for winter sports.

The Wintastar Shanghai project, which broke ground on Thursday in suburban Lingang City, looks to draw in young consumers and family groups who are keen on experiential consumption.

Set up with an estimated investment of 6 billion yuan ($879 million), the complex is jointly developed by Shanghai Lujiazui Group Co Ltd, Shanghai Harbour City Development (Group) Co Ltd and Wintastar Holdings, a subsidiary of Singapore-based property developer KOP Ltd.