Smart mug maker Ember targets tech-savvy market

United States-based Ember is planning to enter China with its flagship smart temperature-controlled ceramic mug, eyeing opportunities in the country's red hot tech market.

"The tea market is massive here and the coffee market is on the rise. Fueled by Chinese tech-savvy consumers' growing enthusiasm, China is expected to overtake the US to become our largest market in the future," said Clay Alexander, Ember's founder and CEO.

By synchronizing with a smartphone app, the ceramic mug can keep coffee or tea at an exact temperature according to the user's preference.