Zunyi boosts tourism through games

For individuals, sports might be a route to a fitter body and a healthier lifestyle, but for a tourist-focused city, the sports industry brings exciting business opportunities.

Zunyi, a city in Southwest China's Guizhou province, has seen rapid development in its tourism industry in recent years.

Rather than highlighting the local area's traditional "red tourism", which focuses on the Red Army's legendary revolutionary history, it is the sport industry that has spurred the city's tourism revenue.