Coca-Cola embarks on 'healthy' growth route

Coca-Cola Co, the world's largest beverage maker, is diversifying its product range in China by introducing more healthy and functional products to cater to the changing consumer preferences in the country.

According to Curt Ferguson, president of Coca-Cola Greater China, the "next big thing" in the Chinese beverage market is products with more functional benefits, especially those that focus on health and wellness. The US beverage maker will also consider launching products based on traditional Chinese medicine, he said.

In addition, Coca-Cola, which is already the top juice provider in China, will expand its range of juice products, with an added focus on premium brands, he said.