Whiskey sales booming as demand surges

Demand from the increasingly urbanized and high-income population, evolving tastes and consumption upgrade is boosting spending on whiskey among young Chinese consumers.

Buoyed by the growth, several high-end foreign whiskey retailers are putting more efforts to promote online shopping and sales at restaurants and bars, they said.

Single malt whiskey, made from malted barley and distilled for more than three years from a single distillery, saw the fastest growth in the whiskey segment. The category, which is characterized by distinguished original flavors of different whiskey producing areas, usually comes with expensive price tags.