VIPKID teams up with US educational publisher

Chinese online education startup VIPKID inked a strategic partnership with United States educational publisher Houghton Mifflin Harcourt on Tuesday, as part of its accelerated research and development efforts to consolidate its leading position in the country.

Through the deal, Beijing-based VIPKID became the world's first online education company to gain a license to use all of HMH's copyrighted curricula in the K12 (kindergarten through 12th grade) sector.

Analysts said the agreement was a "wise" step, since high-quality content plays a decisive role for leading online education companies.