Children's books gain increasing popularity

BEIJING - Twilight Sparkle, Peppa Pig and the Smurfs are popular books that could be found at the 25th Beijing International Book Fair, which has placed children's books in a central position.

The book fair, which concluded on Sunday, attracted over 2,500 exhibitors with more than 300,000 titles on display this year. Children's publications, especially picture books, were one of the most attractive categories for both visitors and publishers, as China is a growing children's books consumer as well as exporter.

Li Jia, 35, bought four picture books for her daughter. "The eye-catching picture books help us learn what her interests are and what is really suitable for her," she said.