Shameless plugging of brand by swimmer harms team's image

SPORTS COMPETITIONS have rules that the athletes have to abide by. All athletes and officials have to abide by the rules about team uniforms. However, Chinese athlete Sun Yang, who won gold in the men's 200-meter freestyle swimming contest in the ongoing Asian Games in Jakarta, Indonesia, chose to wear the tracksuit of a brand with which he has a contract rather than the official teamwear at the medal ceremony. Beijing News comments:

More than that, after Sun won another gold medal in the men's 800-meter freestyle swimming final, he wore the official brand but covered it with a national flag. Even the logo of the brand was covered with a smaller national flag. During the whole process, he wrapped himself so tightly that he almost could not shake hands when receiving his medal.

Sun's deeds have hurt the image of the Chinese national swimming team. Especially, since his teammate was wearing the official brand when receiving the bronze medal for the men's 200-meter freestyle. As a result, the whole world saw two Chinese athletes wearing different suits when receiving their medals, which is rather embarrassing and tarnished the image of all the Chinese athletes at the games.