Airbnb receives a no-no for Great Wall sleepover

US short-term accommodation rental service Airbnb Inc has hit a wall with its newest marketing scheme in China, after regulators objected to a promotion offering sleepovers on the Great Wall of China.

In early August, the San Francisco-based company asked users in China to vie for four slots to stay at a "Great Wall Wonder house", sleeping overnight in one of the wall's guard towers.

However, a district cultural commission said earlier this month that it did not support the promotion as it was not in line with conservation plans for the wall, a UNESCO world heritage site.