Kroger to sell groceries via Tmall

Kroger, the largest US supermarket chain, will start selling some of its products to Chinese shoppers through a website owned by internet giant Alibaba, the latest move by the supermarket chain to boost its digital business.

Cincinnati-based Kroger is working to catch up with Walmart and Amazon, which bought grocer Whole Foods last year.

Kroger Co said on Tuesday that it will sell items from its store brand Simple Truth on Alibaba's Tmall site, including Simple Truth nuts and multivitamins. The online store will open on Wednesday, Kroger said.