Traditions and lack of educators hamper work in rural areas

Child safety experts said efforts to prevent accidents and help children deal with the aftermath of incidents face many challenges in smaller cities and rural regions as a result of traditional ideas and a lack of educators in the field.

In recent years, Cui Minyan, chief representative of the China office of the NGO Safe Kids Worldwide, has led a team that travels around the country providing information about the importance of safety features, such as baby seats in cars.

She has found that the response in rural areas is very different to that in cities and towns.