Guitar sector innovation strikes a chord in Guizhou

Guitars have become big business in Zheng'an, a small county in Guizhou province in Southwest China, where locals are not only manufacturing and exporting the instruments globally, but also cultivating related talent.

In 1995, Zheng Chuanjiu and his brother, natives of Zheng'an, went to Guangzhou in Guangdong province to work at a guitar plant, where they were later promoted to management positions. In 2013, the two brothers started their own factory in Zheng'an, and the guitar business in the county started to emerge.

Last week, 20 guitar enterprises from Guizhou and other provinces signed deals with Zheng'an with a total investment of 840 million yuan ($122 million). The agreements involved the production of guitars and parts.