Keep to expand physical presence

Chinese sports technology company Keep will open more brick-and-mortar fitness rooms as part of its broader effort to cash in on consumers' growing enthusiasm for sports, its CEO Wang Ning said.

The comments came after the three-year-old startup raised $1.27 billion from cash-rich investors including Goldman Sachs and Tencent Holdings Ltd.

"Offline fitness rooms, called Keepland, are where our online users can meet each other and get help from coaches to improve their exercises," Wang said. "We will open about 10 such rooms in Beijing by the end of this year. In the future, we hope each city will have such a place."