Advertisers get the technology edge

Bessie Lee, ex CEO of WPP China, leads Withinlink's investments in promising startups

Bessie Lee, 52, the first Chinese female CEO of WPP China, the communications group, quit last year to set up her own business. Fifty, she said, is just about the right age for career professionals with entrepreneurial ambitions to start up.

In 2015, even while working with WPP, Lee founded Withinlink, a startup incubator and strategic venture fund to focus on marketing technology for China's advertising, media and communications industries. WPP allowed Lee to use 40 percent of her time for growing her own business.