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WRAPPED IN SILK AND BOUND BY THREADS

By Xu Junqian in Shanghai | China Daily | Updated: 2018-08-11 07:31

The golden years of China's textiles industry are long gone, but Chinese companies are aiming to give it new life by adopting a marketing approach that puts a premium on quality

The place where the iconic three-columned Oriental Pearl TV Tower is now located used to be where the Lujiazui textile and fabrics warehouse once stood.

Back in the 1980s, when Shanghai's textile industry was at its peak, the facility was known as one of the busiest warehouses in the city.

WRAPPED IN SILK AND BOUND BY THREADS

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