Online sales boost white goods offtake

Buyers increasingly finding high-end home appliances on e-commerce sites

The home appliances market in China is being reshaped by e-commerce, with shoppers splashing out 264 billion yuan ($38.7 billion) to buy major household goods on internet platforms in the first half of this year, an industry report revealed.

That was an increase of 22 percent year-on-year. Moreover, it was five times the figure of five years ago, as the trend of buying major household goods on the internet has intensified, according to a report released by the China Center for Information Industry Development, a think tank affiliated with the Ministry of Industry and Information Technology.